Style Guide

Crafting your messaging using the Mizzou brand ensures our voice is both united and impactful — giving students, faculty, staff, alumni, corporate partners and the general public something to think, feel and respond to anytime there’s talk of Mizzou.

The University of Missouri uses predominantly AP style, with some exceptions. If you do not see an entry on the Mizzou guide, defer to AP style.

MU faculty, staff and students can access the AP style guide at apstylebook.com/missouri.

If you’d like to suggest a new term or request an entry be updated, click the gold button in the top menu or email newsandinfo@missouri.edu.