Power the Roar is a $2 billion campaign centered on five themes: Educate Future Leaders; Save and Improve Lives; Build a Resilient World: Strengthen Communities; and Develop Champions.
Use Power the Roar on first reference. The campaign or Power the Roar may be used on second reference. Use Power the Roar only as a proper noun. Do not use it as a slogan, call to action or verb. Identify Power the Roar as a philanthropic campaign.
Ex: The building’s construction was supported by a $25 million gift during Power the Roar, Mizzou’s campaign to raise $2 billion.
Ex: Expanding scholarships for undergraduate research is among the college’s priorities for Power the Roar. Announced in 2025, the campaign has an ambitious goal of raising $2 billion to expand Mizzou’s global impact and improve lives across Missouri and beyond.