Use Donald W. Reynolds Journalism Institute on first reference. RJI is acceptable on second reference.

The Donald W. Reynolds Journalism Institute (RJI) works with the news industry, professors, students and others to make sure journalism has a long and bright future. As a “think-and-do” tank that opened its doors in 2008, RJI uses its guaranteed funding to work exclusively to strengthen journalism in the service of democracy. It’s part of the Missouri School of Journalism.

Example: The Donald W. Reynolds Journalism Institute generates and tests new techniques and new thinking that promise to improve journalism.