Use bullets to denote items of equal value; use numbers to denote the order of importance or steps in a process. For bulleted or numbered lists introduced by a complete sentence, use a colon after the introduction.
Each item in a bulleted list should:
- Be capitalized
- Not end in a period unless it’s a complete sentence
- Be written as if it were immediately to follow the sentence that introduces the list
Do not use a conjunction between the final two items in the list.