All publications, presentations and news releases referring to the Columbia campus should use University of Missouri on first reference. Use Mizzou or university on second reference.
Additional guidance:
- The words University of Missouri must appear on covers of publications directed to external audiences.
- Do not use the acronym UMC or MU as a reference to the University of Missouri in Columbia. MU may be used as part of a formal unit such as MU Health Care or MU Extension.
- Do not use Mizzou in such a way to imply that it refers to the University of Missouri System.
- Do not use Missouri University as a reference for either the University of Missouri or the University of Missouri System.
- Do not use Columbia campus to refer to the University of Missouri in Columbia.
- The University of Missouri is Missouri’s only public member of the Association of American Universities and is classified as research university/very high by the Carnegie Foundation for the Advancement of Teaching. As such, the word flagship is appropriate for describing Mizzou: Missouri’s flagship institution or Missouri’s flagship university.
- Mizzou is also affiliated with the Association of Public and Land-grant Universities (APLU), formerly the National Association of State Universities and Land-grant Colleges. The university was given land-grant status in 1870 under the 1862 Morrill Act, which provided for the donation of public land for institutions to serve the citizens of a state.
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Lowercase when used as a common noun. Example: Truman attended the university.